|  |  Radius Toothbrushes The RADIUS Toothbrush company was started on the small Caribbean island of Tortola, one of seventy two British Virgin Islands. James O'Halloran and Kevin Foley were architects who were fascinated by the idea of a functional and enjoyable toothbrush.
Dentists claim that their major problem as that of compliance - people don't use toothbrushes for long enough and don't do a good job of maintaining their oral hygiene. They believe that with diligence - all teeth could be perfectly maintained.
The RADIUS design began at this point - it aimed to make the toothbrush comfortable and enjoyable - soft bristles, large head area for low pressure and a comfortable handle.
RADIUS Original Toothbrush
The original design was produced by James in April 1982 and was followed by a lengthy gestation period that lasted until late 1983.
James, Kevin and a group of friends funded the new company and this investment was used to develop molds and do some preliminary marketing studies.
The final manufactured version had 5,500 very thin bristles (about 2/3 the thickness of an Oral B 60 - then the No.1 toothbrush). It came in right or left handed versions and the body of the toothbrush was made of cellulose.
The design was revolutionary - nobody had ever thought of using very fine filaments or of using a large head to lower pressure on the gums. The idea of actually making a handle that responded to the right and left orientation of the world's population was regarded as scandalous. This design did not fit into one of those little slots that toothbrushes were sold from - that had been the main criteria for the shape of a toothbrush for 50 years.
The head was an organic oval shape - the tufts of bristles arranged so that they did not line up in parallel - this meant that they did not repetitively track along the gum line and cause cervical erosion.
By late 1983 RADIUS was established in a loft building in New York's Flatiron District, with a subcontractor in Leominster, Mass. making the brushes. We began selling to design stores, pharmacies and mail order catalogs.
In early 1984 RADIUS Toothbrush won the "Accent on Design" award for the most innovative use of design. Sales to specialty stores increased and the company became well established.
A fan club developed, Sting called to find out where he could pick up a RADIUS on a US tour, Whoopi Goldberg talked about us on TV, Robert Redford wouldn't be without his, Jane Fonda had several in each of her several houses and Cher refused to give up hers to an artist seeking to incorporate it in a painting of her.
Independent pharmacies, first in New York, later throughout the country became big customers - giving RADIUS a view of larger markets. Health Food stores became very strong accounts. Brookstone, an upmarket mall retailer, selling elegant tools and appliances, was a major customer through these years. Norm Thompson, the large Oregon based mail order catalog company was a staunch supporter of our company.
In 1986, the Oral B company approached, the president's children had begun to use RADIUS, loved it, told their Dad, who contacted us to discuss a joint marketing deal. The deal fell through - but RADIUS learned from Oral B the effectiveness of the original design.
|
 |  | | Right Handed Toothbrush Original 6 pack - Baby Toothbrush, 6 pieces
Retail price: $85.92
Sale price: $48.51 | |  | | Adult Toothbrush - Scuba-Z Right handed, 6 pieces
Retail price: $71.70
Sale price: $48.51 | |  | | Intelligent Toothbrush - w/ 1 replacement head medium, 6 toothbrush
Retail price: $59.94
Sale price: $40.52 | | |  | | Radius Source Toothbrush - Medium, 6 toothbrush
Retail price: $47.94
Sale price: $32.43 | |  | | Left handed Toothbrush Original - Little People Toothbrush, 6 pieces
Retail price: $85.92
Sale price: $48.51 | | | | Intelligent Toothbrush Replaceable Head - Medium, 6 pieces
Retail price: $41.94
Sale price: $28.41 | | | | | Toothbrush - Kids Right Handed, 1 toothbrush
Retail price: $5.33
Sale price: $3.79 | | | | Intelligent Toothbrush - w/ 1 replacement head soft, 6 toothbrush
Retail price: $59.94
Sale price: $40.52 | | | | Radius Source Toothbrush - Soft, 6 toothbrush
Retail price: $47.94
Sale price: $32.43 | | | | | Toothbrush - Kids Right Handed, 6 toothbrush
Retail price: $32.10
Sale price: $21.65 | |  | | Tampon Case - Compact Size, 1 ea
Retail price: $3.99
Sale price: $2.69 | | | | Tampon Case - Full Size, 1 ea
Retail price: $3.99
Sale price: $2.69 | | | | | Condom Case - 1 ea
Retail price: $3.99
Sale price: $2.69 | |  | | Adult Toothbrush - Scuba-Z Left Handed, 6 pieces
Retail price: $71.70
Sale price: $48.51 | |  | | Dental Floss Cranberry - 6 Units / 50 meters
Retail price: $23.70
Sale price: $16.06 | | |  | | Organizer Case Mini - Assorted, 1 ea
Retail price: $6.69
Sale price: $4.50 | |
Get FREE shipping for orders $50 and above
for UPS Ground by using Coupon Code: V100
DOMESTIC ORDERS only within Continental United States. Not valid with any other offers. Limited time offer. Coupon Code must be entered at time of purchase.
Instructions for free shipping offer:
- Pick UPS Ground as shipping method.
- At checkout enter Coupon Code V100 in box.
- Failure to follow this will result in a shipping charge.
We want to be your
Vitamin supplier and we will do our best to keep you happy! Please share
MyVitanet.com with your friends and family. We want to serve you and offer
the highest quality products at fair prices.
Toll Free Phone Orders 800.807.8080
Fax Orders: 614.798.8510
|
| |
Dental Chew Gum - 16 pieces
Retail price: $24.40Sale price: $1.49
Natural Toothpaste w/ Fluoride - Cool Wintermint, 6 Units / 5.2 oz
Retail price: $40.74Sale price: $27.56
Anti-Plaque Flat Floss - Spearmint Anti Plaque Flat, 6 Units / 32 yard
Retail price: $29.94Sale price: $20.25
Mouth Care, Ipsab Herbal Gum treatment - 4 oz
Retail price: $14.99Sale price: $10.15
Wow Drops Breath Freshener - 0.32 oz
Retail price: $6.59Sale price: $4.44
Natural Toothpaste w/ Fluoride - Cool Wintermint, 6 Units / 5.2 oz
Retail price: $40.74Sale price: $27.56
Dr. Mark Kowalski, founder of MyVitanet.com
As a healthcare practitioner, I believe that preventive care is of the utmost importance in helping people achieve their health goals.
Education:Wright State University:Cleveland Chiropractic College National College post Graduate Studies.
| |
Copyright ©2008 MyVitaNet.com. All rights reserved • Designated trademarks and brands are the property of their respective owners.
The products and the claims made about specific products on or through this site have not been evaluated by MyVitaNet.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a healthcare professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.
Prices and promotions are subject to change without notice.
|
