IRVINE, CA – 7 December 04 – Naturade, Inc. announced today that it has begun shipping a new line of four joint health products under the ReVivex™ brand name to meet the needs of consumers looking for fast results beyond what consumers have been able to achieve with Glucosamine and traditional supplements.
The products are ReVivex™ Regular Strength, ReVivex™ Extra Strength, ReVivex™ PLUS and ReVivex™ Pain Relief Lotion.
According to Naturade CEO Bill Stewart, "ReVivex™ appeals to a 500% larger market than glucosamine-based products because it’s made with Celadrin®, a new, clinically tested ingredient. ReVivex™ works on muscles, tissues and tendons, unlike dietary supplements like glucosamine, chondroitin, MSM and SAMe that work primarily on joints."
Clinical test results for Celadrin® published in the prestigious Journal of Rheumatology showed results in 30 days. The study showed additional benefits, even for people who already were taking other joint health products. With glucosamine, results can take six to eight weeks or longer.
"We’re overwhelmed with the positive response from major retailers including Wal-Mart, GNC, Albertsons, Fred Meyer, Pathmark, HEB, Brooks Pharmacy, Raleys, Whole Foods, Wild Oats and Longs Drug," says Stewart. "We expect ReVivex™ to be on shelf in 10,000 retail stores in January when we launch our national consumer campaign."
ReVivex™ with Celadrin® will be promoted on TV, radio and in magazines with hundreds of millions of media impressions to jump-start consumer recognition. Celadrin® is endorsed by Tony Gwynn, eight-time National League batting champion.
"ReVivex™ with Celadrin® is a breakthrough opportunity for retailers to bring in new business while meeting and exceeding the expectations of their joint health shoppers," adds Stewart. "ReVivex™ with Celadrin® will revolutionize the joint health category the way that glucosamine did 10 years ago," Products available for immediate shipment to retailers include the following: ReVivex™ Regular Strength: 40 easy-to-swallow dietary supplement tablets with 500 mg Celadrin®; Low out-of-pocket cost for initial trial; appeals to older/maintenance users.
ReVivex™ Extra Strength: 40 dietary supplement tablets with 50% more Celadrin® per tablet (750 mg); appeals to heavier users, offering lower cost per day.
ReVivex™ PLUS: 45 dietary supplement tablets with 500 mg Celadrin® for fast results plus 500 mg glucosamine to support long-term rebuilding and maintenance of cartilage.
ReVivex™ Pain Relief Lotion: This OTC drug includes pain-relieving menthol in an easy to use 1.5 fl oz pump bottle. It penetrates deeply to offer fast relief without the dry skin associated with many other topical analgesics.
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